Natalie Craig


As the Most Inspiring InfluenceHer of the Year, Natalie uses her platforms to spark change and empower her audience to try new things, creates content that inspires others to follow suit, and isn’t afraid to share her personal stories. Through her blog, Natalie has helped change the narrative of curvy bodies in fashion and beauty, while helping women of all shapes and sizes find confidence and self love. Check out her Instagram and blog and learn more about her below!

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When did you start creating content? What was your motivation?

I started Natalie in the City in 2013 as a way to express myself in fashion as I was studying journalism. Later that same year, I found out that women all over the world were looking to me to learn how they, too, could dress their curves. When I started interacting with women and giving them style advice via email and my social media platforms, I realized that I was speaking to mostly plus size women. And then, my motivation and goal with my content became to speak to those women and be transparent with my struggles and triumphs as a plus size woman so that I could inspire them to embrace their curves and live their lives to the fullest.

What's your favorite thing about creating content and the work that you do?

I love that I can reach women all over the world and participate in changing the narrative of curvy bodies in the fashion industry through creating content. Growing up, I always wanted to create change and help people. When I create a piece of content that relates or resonates with someone, it's the best feeling. We all have a story to tell, and you never know who is out there waiting to hear yours.

What's your favorite thing about the InfluenceHer Collective?

As women, it's critical for us to support and uplift each other. We are stronger together, and I love that the InfluenceHer Collective fosters that synergy between female content creators. In blogging, I've learned that many content creators aren't as forthcoming with advice or help, but I truly believe in helping others and fighting against that notion of competition. The InfluenceHer Collective allows us to gather, promote each other and making the content creating space a better one through collaboration.

Are you currently working on any cool projects or posts?

Because I am often asked how I became so confident, I recently created a new website and brand—called Be Your Own Goals (—where I teach women how to build confidence within themselves. At the website, you can download the free, five-page guide that helps you ask yourself the right questions to tap into your inner confidence, reveal your true beauty, and unlock your potential.

Criticisms of my body caused me to constantly compare myself to others. And the amount of social media I consumed on a daily basis only made things worse. I would find myself scrolling through my Instagram and Facebook feeds for hours admiring the other women I followed. I caught myself saying things like, "If only I looked like her, lived in the city she did, wore the clothes she sports around, and had the kind of relationships and friendships she boasts about, I too, would finally be happy. SHE. IS. GOALS." 

But then, I realized something: Even though I think a girl is goals, she would probably never say that about herself, and more than likely, she thinks that someone else is goals... and so on and so forth. But if no one else thinks that they, themselves, are goals, does that mean we are all just chasing an unattainable facade when we idolize others? 

This realization made me wonder what would happen if I decided to become my own goals instead of looking to others to create impossible milestones for my life. And that is when I created Be Your Own Goals to help women take control of their own narrative and confidence the way I did!

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What are some of your favorite brands (and brands that you'd love to collaborate with)?

I am always looking to collaborate with any brand that prioritizes size inclusivity and makes plus size women feel radiant and special!

I've collaborated with brands like Target, Meijer, Macy's, JCPenney, Walmart, Charlotte Russe, Almay, Urban Decay, and more to improve plus size inclusion in beauty and fashion.

How do you feel about being selected as an InfluenceHer Award winner?

This award represents the change I have been able to create within my audience and the fashion space. I feel so grateful to know that my beautiful followers, family, and friends were confident in me to win this!

Check out Natalie’s Instagram and blog!

The Her Campus Team