2024 Award Categories

The Style Influencer of the Year is already wearing next season's go-to trends. Their social feeds are full of fit checks, detail shots, and curated aesthetics, which ultimately uniquely reflect their style and their followers love it. This influencer has participated in fashion brand partnerships, preferably with the IHC.

The Food & Beverage Influencer of the Year has a mouthwatering social feed. They’re always trying new recipes or restaurants and setting the trend for what foods or beverages their followers should try next. This influencer is eager to continue growing their community and has loyal foodie followers who love engaging with their content. They have also participated in food and beverage brand partnerships, preferably through the IHC.

The Lifestyle Influencer of the Year is someone who shares their day-to-day - the good and the bad - with their audience and has fostered an engaged, supportive community of followers who believe in them and each other. Whether they’re a travel enthusiast, a family devotee or an everyday college student, this influencer is encouraging and empowering and has built an audience of followers who adore them. They also have participated in lifestyle brand partnerships, preferably with the IHC.

The Beauty Influencer of the Year is a skincare or makeup fanatic. From no-makeup makeup looks to graphic pops of color, they are wizards with a palette and encourage their followers to create a makeup or skincare routine that ultimately works for them. They have participated in beauty brand partnerships, preferably through the IHC.


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The Health and Wellness Influencer of the Year takes a holistic approach to health and wellness that encompasses mental health + self-care, physical fitness, and social wellbeing. Rather than focusing on what being healthy should look like, they share tips on what truly makes them feel good because they recognize that well-being isn’t one-size-fits-all. Their openness to being authentic online inspires their followers to do the same in their own lives. This creator has participated in wellness-focused brand campaigns, preferably with the IHC.

The Mental Health Advocate of the Year is a pro at making their community feel heard and less alone. Their transparency about their mental health journey encourages their community to practice self-love and own their personal growth era. This creator’s content feels like a warm hug from a supportive friend. They have participated in brand campaigns with a focus on mental well-being, preferably with the IHC.