FILA

 
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The InfluenceHer Collective and FILA joined forces to launch an impactful influencer ambassadorship designed to build hype, excitement, and fanbase for the brand. FILA’s goal was to activate influencers in their top 9 markets - as well as markets with Champs locations - to create buzz specifically around the FILA Ray shoe.

The InfluenceHer Collective targeted and activated 100 micro-influencers to create unique content that showcased their FILA Ray sneakers in a way they know their audience would best respond to. These took the form of high-quality Instagram posts, which received an average engagement rate of 7.45%.

Campaign Content and COmmentary

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The Her Campus Team