The latest Clarisonic cleansing device, the Mia Prima, was the star of this InfluenceHer Collective campaign. Alongside it, influencers participating in the campaign had the chance to test out Kiehl’s Ultra Facial Cleanser. After testing these new skincare must-haves, selected influencers posted engaging images, reviews, and testimonies to their followers via Instagram and their blogs. With over 100 influencers activated, this content infiltrated the skincare market and spread awareness to new audiences.
Each wave of content recieved optimistic comments from followers corroborating Clarisonic’s effective products and a desire to try Kiehl’s facewash. By marketing the products together, the InfluenceHer Collective created marketable, routine steps viewers could take for glowing skin. With hundreds of users posting their experiences at once, the campaign created buzz at scale and spread the word of the new products far and wide.
Average engagement rate: 9.62%