ASOS sought to increase the number of sign-ups for their new student discount program in preparation for the upcoming spring semester. To help bring awareness to their ASOS Design line and the 10% discount sitewide, the IHC activated 50 college-aged influencers to spread the word.
The participating influencers selected products across ASOS’s Design line to showcase by way of Instagram photos, while their caption provided more information on the student discount and encouraged followers to sign up. Through their unique content, the influencers showcased ASOS as a young, affordable, and student-friendly retailer.
Average Engagement Rate: 10.7%