The InfluenceHer Collective partnered with Tinder during the fall semester to launch an impactful influencer ambassadorship designed to build excitement and usage around Tinder U - a new feature tailored for college students.
40 micro-influencers were identified and activated to post on Instagram, both in-feed and on Stories, resulting in over 160 in-feed posts and 160 stories. Influencers received branded Tinder products to showcase in their photos, while also calling out the Tinder U program in their captions. Additionally, Her Campus held three focus groups in Boston and Atlanta to gain a stronger understanding of Tinder’s female audience’s thoughts about modern dating, designed to help Tinder U better position itself for success among students.
Average Engagement Rate: 11.5%, over-delivering by 58.2%