New York Times
The New York Times launched the Get With The Times event series across US college campuses as a way to connect with college students, and the brand was looking for avenues to promote the series, encourage livestream watch parties, and bump up attendance and views.
The InfluenceHer Collective tapped into 15 influencers across US college campuses to receive NYT product and post about the event series before, during, and after. The selected influencers published Instagram posts before the live event to encourage their followers to tune in and participate in the watch parties, driving more people to watch the live event series. They then published Instagram Stories during the event to share the experience with their audience, and shared a blog post after the event to recap their experience watching/attending.
Average Engagement Rate: 8.91%