Under the Canopy

 
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The InfluenceHer Collective teamed up with Under the Canopy with the goal of spreading awareness and promoting sales of their bedding products. Under the Canopy’s products are sustainable, affordable, and made of organic cotton certified of meeting rigorous quality. It was vital that this campaign showcase Under the Canopy’s in-store presence at Bed Bath and Beyond and call out their environmentally conscious efforts.

On behalf of Under the Canopy and Bed Bath & Beyond, the IHC activated influencers to receive sheet sets and post about their experience across their blogs and social media. Influencer’s captivating content highlighted the quality of Under the Canopy’s sheets while still including personal testimonies that connected them to their followers, highlighting the brand’s environmentally conscious efforts just in time for Earth Day.

Campaign Content and Commentary

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webmaster@hercampus.com
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The Her Campus Team